Yesterday's edition of Brand Equity (ET) was a review of various Marketing strategies implemented by Rural Marketers.
Some of the campaigns listed there:
1. Lifebouy's Swacha Abhiyan
2. Jaagte Na raho
Needless to say, Rural marketing is more than wall painting.
You engage them and you get rewarded. Brand faihfulness is highest in Rural area.
But the question is what is Rural... I will be writing few articles on all these aspects in coming blogposts.
Some of the campaigns listed there:
1. Lifebouy's Swacha Abhiyan
2. Jaagte Na raho
Needless to say, Rural marketing is more than wall painting.
You engage them and you get rewarded. Brand faihfulness is highest in Rural area.
But the question is what is Rural... I will be writing few articles on all these aspects in coming blogposts.
