An Excellent Book it is, as evident from the way it is titled.
The most important thing i learnt in my MBA are:
1. Selling or Branding Services through making them physically evident
2. Marketing Myopia
3. Detailed Analysis (through case studies) and not losing out on the big picture
4. Interpersonal Skills
Few things that i didn't learn there but learnt during my Internship at a startup (now Deloitte fast50 of 2014 also) are:
1. Practical aspect
2. Sales
I learnt these 2 as well during my internship, so can't say my MBA was incomplete and left me to learn a lot.
But yes, when i joined a startup Simplilearn, i had to learn a lot more in people management.
When i joined Wipro, i had to learn a lot in Channel management.
Needless to say, learning is a lifelong thing. Also, we keep learning and forgetting together.
In the end, I would just remind you on how writer of "what they dont teach you at harvard" has talked about naming the book alternately as"Practical aspect of Management learning". But the other title would be more apt but attract different and limited list of customers.
The most important thing i learnt in my MBA are:
1. Selling or Branding Services through making them physically evident
2. Marketing Myopia
3. Detailed Analysis (through case studies) and not losing out on the big picture
4. Interpersonal Skills
Few things that i didn't learn there but learnt during my Internship at a startup (now Deloitte fast50 of 2014 also) are:
1. Practical aspect
2. Sales
I learnt these 2 as well during my internship, so can't say my MBA was incomplete and left me to learn a lot.
But yes, when i joined a startup Simplilearn, i had to learn a lot more in people management.
When i joined Wipro, i had to learn a lot in Channel management.
Needless to say, learning is a lifelong thing. Also, we keep learning and forgetting together.
In the end, I would just remind you on how writer of "what they dont teach you at harvard" has talked about naming the book alternately as"Practical aspect of Management learning". But the other title would be more apt but attract different and limited list of customers.
