How Insurance sector guys create an ad?
Category: Insurance
Business since: hardly decade old
Product portfolio: term, protection, retirement, child welfare
Season: premium payment closure. financial year end
1. product centric
2. warm fuzzy ads
focusing on
1. pester power of family
2. old guys feeling young
3. :) you know it right Tax Savings
4.
Emotional Relevance
top down or bottom up approach
Intersection between customer life truth vs role of brand
in this case, the elders in family vs. the role of insurance.
Category: Insurance
Business since: hardly decade old
Product portfolio: term, protection, retirement, child welfare
Season: premium payment closure. financial year end
1. product centric
2. warm fuzzy ads
focusing on
1. pester power of family
2. old guys feeling young
3. :) you know it right Tax Savings
4.
Emotional Relevance
top down or bottom up approach
Intersection between customer life truth vs role of brand
in this case, the elders in family vs. the role of insurance.
